Introduction Selfridges & CO. E-business Analysis Welcome to the world of Selfridges & Co., a beacon of luxury retail that has graced the UK for over a century. Explore the brand's rich history, innovative e-business model, and digital marketing strategies that have propelled it to global prominence. Join us on a journey through the realms of customer traffic, E-CRM, and cybersecurity, where tradition meets cutting-edge excellence at every turn. 🌟 Unveiling a Century of Opulence : Selfridges ' Rich History' Selfridges & Co. is a well-known department store chain in the UK. Since its inception over a century ago, the company has become a beacon of luxury retail. Established in 1909 by Harry Gordon Selfridge, the iconic flagship store on Oxford Street quickly became synonymous with opulence and trendy sophistication. Today, the brand is renowned for its yellow bags, synonymous with luxury, power, and an unparalleled retail experience. However, t...